about maria calvo Senior Marketing & Creative Strategist with 15+ years of experience driving brand growth across North and Latin America. Specialized in brand development, strategic positioning, and integrated marketing that connects creative storytelling with measurable business results. Proven ability to lead multi-channel campaigns, strengthen brand identity, and support growth for fast-scaling organizations and franchise systems. Experienced in brand development, menu engineering, and omni-channel advertising, delivering print, digital, and localized campaigns for leading quick-service restaurant environments across North America. Worked as an outsourced marketing and design advisor, supporting brand systems, training communications, and large-scale internal tools that improved alignment, execution, and team performance across regions. Known for combining strategic thinking, creative direction, and hands-on execution to build strong brand equity, improve customer engagement, and drive scalable marketing impact. TECHNICAL SKILLS & CAPABILITIES • Brand strategy & identity development. • Integrated marketing & campaign execution. • Print, digital, and editorial design. • Packaging design, mock-ups & production. • Web design. • Paid media & digital marketing (Google Ads / Meta). • Email and SMS marketing. • Project management & production work-flows. TOOLS Adobe Creative Suite (InDesign, Photoshop, Illustrator, After Effects, Audition) WordPress, HTML/CSS, Microsoft Office, QuarkXPress, Podcast production. ADDITIONAL EXPERIENCE Developed and executed brand systems, packaging, and campaign assets from concept to final production. Collaborated with cross-functional teams including marketing leaders, art directors, and stakeholders to deliver end-to-end campaign solutions. Managed time-lines, budgets, and production work-flows ensuring on-time, high-quality delivery. Created promotional and branded merchandise concepts aligned with marketing objectives and customer engagement strategies. Resolved complex design and production challenges with internal teams and external vendors to ensure brand consistency and accuracy. Bilingual in English and Spanish, and a Canadian professional, with a working knowledge of French and Italian, and a strong adaptability and execution-driven mindset. Among all my strengths, what most defines me is my genuine passion for my work, my strong analytical ability, and my boundless creativity.
Certifications As a publisher of Vida Saludable Memphis magazine
Health Field Certifications Mental Health First Aid Issuing authority Mental Health First Aid Maryland May 2017 - Diploma AODA Accessibility for Ontarians 
with Disabilities Act Workplace Wellbeing Natural Holistic Remedies Advance Certification Issuing authority SMART Majority ApS Jul 2018 - Diploma Identifier Credential ID 00001704 Mindfulness Instructor Issuing authority New Skills Academy (part of BE-A Education Ltd) Apr 2019 - Diploma Identifier Credential ID G4RWW7ZB Reflexologist Issuing authority New Skills Academy (part of BE-A Education Ltd) Mar 2020 - Diploma Identifier Credential ID GWDZJ9V2 Skin Care Canadian Beauty College Oct- 2023 - Certificate Microneedling Canadian Beauty College Jun- 2024 -Certificate Heart-saver Pediatric First Aid CPR AED Issuing authority American Heart Association | American Stroke Association May 2017 - Diploma Tennessee Suicide Prevention Network QPR Suicide Prevention Training June 2018 - Certificate
Graphic Design CUMT Caracas Diploma Memphis University Communications Skills Diploma 2007 MoMa Modern Art & Ideas Issuing: The Museum of Modern Art & Coursera 2023 Credential ID: GKCB6K6EMNNU Design Publishing 
& Editorial illustration By GQ MAGAZINE Caracas Comic - Caracas 1997 Diploma Illustration Studio Posa - By Omar Cruz Caracas 1997 Diploma Web Master Matrix School Caracas - 2006 Diploma Digital Marketing Certification Issuing authority New Skills Academy (part of BE-A Education Ltd) Credential ID YWA7263E Google Ads Certification Google Economics and International Business Issuing authority International Business Management Institute (IBMI) Mar 2020 Credential ID 212896-158-500-5144

My Art Exhibitions

MADE ﷯ BY MARIA J. CALVO